Essay --

The Civil Rights Movement began shortly after the end of WWII. The United States took the biggest turn on to the path of civil rights with the Supreme Court’s decision in the Brown vs. the Board of Education case. This decision ignited a revolution that would forever change America's future. Once this movement began, Martin Luther King Jr. knew change needed to happen while Malcolm X didn‘t. He believed that the only way to make the change would be through nonviolence. Martin Luther King’s philosophy made more sense because it pushed America forward, racial inequality stopped through nonviolence, peace and love, which made everyone equal. King felt that all children deserved the same educational opportunities regardless of their skin color. Martin Luther King wanted to unite both races. He wanted them to be together and equal. He especially wanted schools to be integrated, which is stated in MLK's speech made at the Alabama state Capitol. He preached, "let us march on segregated schools until every vestige of segregation and inferior education becomes a thing of the past and negroes and whites study side by side in the socially healing context of the classroom..." (Document D). Malcolm X felt that integrating schools would only lead to more chaos, he felt that keeping schools segregated would keep African American students safer than being in white schools. Malcolm X was doubtful that change would happen, he wanted to move backwards while MLK took a stand and went forward, which is one reason why MLK’s philosophy made more sense during the Civil rights movement. It is clear in the picture of their one and only meeting (Document A) that both men seemed to have respected each other, even though their philosophies were different fro... ...iven at Michigan State University, he speaks, â€Å"(there are) 20 million Black people in Political, Economic, and Mental Prison† he states that â€Å"they always want to use methods that push one Negro at a time, then they use him to turn around and tell that masses, â€Å"You see, we’re solving the problem. And the problem is still unsolved...†(Document M). But the problem obviously was solved. Today all races are considered equal, interracial marriages are permitted, we are allowed to attend the same schools, and live in harmony. Because of Martin Luther Kings courageousness during the fight for racial equality, today every race is identified as equal in the legal system. Things in the 1960’s were difficult but King’s perseverance changed history in America forever, which makes it clear that Martin Luther King’s philosophy made the most sense during the civil rights movement.

Compare Two Research Articles: Philosophical, Ethical, And Methodological

Introduction This paper will compare the major characteristics of two research articles – which are different in philosophical and methodological approaches but are both related to the service of school social workers – and attempt to show the differences and similarities in ontology, epistemology, ethics, methodology and the methods of both pieces of research. The first research piece is a paper called â€Å"Managing school social work records† published in 2012 in which Garrett examines the results of a survey on the record keeping practices of 73 school social workers. This sample of school social workers belonged to the School Social Workers’ Association of America (SSWAA). Based on the quantitative research and survey method, the researcher explored three relevant issues for school social workers, these were: practical issues, ethical issues and legal mandates. The purpose of Garrett’s research was to increase the school social workers practice of record keeping, improve their decision making skills, and to help them choose suitable information to include in workers’ records. Garrett’s article found that about 50% of all social workers were unfamiliar with record keeping policy and most of the respondents had a poor understanding about what they should record. It also found that they struggled to find appropriate ways to achieve goals or to overcome bad situations. The results of this research were then used to give the recommendation that school social workers needed more aid in their daily record keeping. It was explained that professional organizations have to train the social workers by offering workshops or classes that will teach them what information should be included or excluded, and the ethical and the legal policies that or importance to this recording. The second research article that will be used for this essay is called â€Å"Empowering school social work practices for positive youth development,† which is qualitative research carried out by To in 2006 in Hong Kong, China. To’s study investigates the way in which school social workers engage with 3 major dimensions of empowerment: the personal dimension; the school and community dimensions; and lastly, the institutional dimension. The sample used in To’s research consisted of 15 social workers, 10 of which were female and 5 being male. All of these had wide service experience in the schools and most of them had Master’s degrees. The purpose of this study was to explore the way in which school social workers dealt with different situations and how they influenced youth development by using diverse strategies with the students, and within the school, community and the relevant sectors of education. This was largely with the view of encouraging students t o participate in volunteer works. The findings of To’s research indicated that, in the school setting, the research participants played an active role in achieving empowerment. The relevant results provided insightful information for all other social workers who contribute services in the schools. Philosophical During undertaking social research, it is important to consider matters of both philosophical approaches, such as ontology and epistemology, and different research paradigms. These can affect the research technique and direction as it is launched from design through to its conclusion (Flowers, 2009). Hatch and Cunliffe (2006) draw attention to the fact that different paradigms â€Å"encourage researchers to study phenomena in different ways.† The two chosen pieces of research are related with different research paradigms – one of which is related with positivist and the other with interpretivist. Positivist is based on â€Å"values of reason, truth and validity and there is a focus purely on facts, gathered through direct observation and experiences and measured empirically using quantitative methods, surveys and experiments and statistical analysis† (Flowers, 2009). In addition to this, this paradigm is aligned with deductive or theory testing. However, in the case of interpretive it is argued that individuals and groups have an important role within situations that are based on their individual experience and expectations (Flowers, 2009). Interpretive consider that there is no single reality but that there are multiple realities. This paradigm is more aligned with inductive or theory building.OntologyBlaikie (1993) defined ontology as â€Å"the science or study of being† and adopts this definition f or social science, explaining that what exist is either an objective single reality (objectivism) or it is not single reality, only a subjective reality (subjectivism). The ontological approaches behind the two researches seem entirely different. With regard to Garrett’s focus on statistical data, it can be considered that Garrett believes that there is an objective reality that allows for measurement. Ontological objective result means that it does not depend on the researcher. This is because the research only described numerical results which were received from the sample of respondents who completed the survey. This language is defined as representative of the reality. On the other hand, To’s study, which used qualitative research, can be seen to focus on a subjective reality where the researcher interpreted narrative data that was derived from a semi-structured interview.EpistemologyEpistemology is â€Å"the theory or science of the method or ground of knowledge† and explains that what exists â€Å"may be known†, what â€Å"can be known† and what criteria must be satisfied in order to be described as â€Å"knowledge† (Flowers, 2009). In addition to this, Chia (2002) describes epi stemology as â€Å"how and what it is possible to know†, while Hatch & Cunliffe (2006) characterise epistemology as â€Å"knowing how you can know†. Flowers (2009) discusses that, as with ontology, both objective epistemology and subjective epistemology views can exist. Eriksson and Kovalainen (2008) describe the way in which a world can exist in view of an objective epistemology, as long as this is apparent and theory neutral; while, with a view of a subjective epistemology, no existence is possible to the apparent world beyond our subjective observations and interpretations. The two articles display a difference in their epistemological approaches. In the quantitative study, the researcher only described the results in relation to a paradigm of positivism; however, the role of the researcher is not important in influencing the data of the research. On the other hand, regarding to interpretivist epistemology, the researcher gives a weight role which influences the research and the understanding of the situations from the researcher’s point of view. Ethical Issue Ethics is one of the essential aspects in many sciences, especially in social sciences. May (2011) defines ethics as â€Å"concerned with the attempt to formulate codes and principles of moral behaviour.† All social researchers should pay attention to the social research ethics. Punch (2005) believes that all social researches should include ethical issues because social researchers deal with societies and people’s daily lives; fundamentally, all data derives from people. Therefore, it is not easy to avoid ethical issues in both qualitative and quantitative approaches, especially qualitative approaches. Punch (2005) also highlights the way in which the qualitative method approach is more likely to study ethical issues as qualitative research focuses on the more sensitive issues in peoples’ lives. To’s study (2006) asked questions about the personal lives of the respondents; for this reason he used a numerical code instead of actual names to give them independence and to make them feel more comfortable. However, To did mention the name of students who played roles in the social workers’ stories. Therefore, it can be argued that, on the one hand, that To mentioned a student’s name to try and show the school social worker’s achievements, in order to have positive effect on other social workers and encourage them to do the same. On the other hand, however, this could produce ethical issues for the researcher and the school social workers because they mentioned other people’s real names, when they could have used codes or false names. In the case of Garrett’s study, which used Survey Monkey as method for collecting data, he does not mention anything ethically relevant to the respondent. However, this website has some ethical issues; for ex ample, regarding to questions design, the respondents should answer all questions before the survey can be submitted which means there is no right to avoid answering some questions (Buchanan and Hvizdak, 2009). During the period of research, it is important for the researchers to make ethical decisions and consider what is to benefit the respondents or their research process. Furthermore, they have to assess themselves by asking a number of ethical questions (May, 2011). The articles of this essay are about school social work, so all behaviours and relevant ethics are necessary for the researchers and social workers to consider. Methodological Both articles have contrasting methodological approaches which are representative of their philosophical positions (ontology, epistemology). This part will attempt to compare both research methods – one of which is a quantitative method approach and the other is a qualitative method approach – and highlights the differences of the samples, data collections, data analysis and research findings. The two chosen pieces of research use different methods for data collection: one used Survey Monkey and the other used a semi-structured interview. The Quantitative research survey method is defined by Burton (2012) as â€Å"a techniques that uses a wide range quantitative research provides valuable figures based on a large number of population that can be incredibly useful and reliable because statistic and numeric data give certain validity to the research.† A Semi-structured interview is one of the types of interviews whereby the participants have more freedom and allows them to answer questions on their own terms, although it is still arranged and questions are specified (May, 1997). However, the strategy of choosing the samples for both methods is different. Regarding the question of the samples, there are great differences that can be seen. In Garrett’s study the sample composed a small list of members of the School Social Workers’ Association of America (SSWAA). They derived this list from 24 respondents from the United States of America and Canada, who were acceptable to represent the SSWAA. The researcher divided the list into even and odd members and randomly chose one of them to survey. Then the selected group participated in the survey after receiving an email that invited them to participate and explained the purpose of the survey. In total, 245 workers were invited to participate in the survey. Some of the emails were undeliverable and some other members were not completed which meant only 73 respondents completed the survey. This number is about 30% of the potential sample (Garrett, 2012). On the other hand, the samples of To’s research participants were derived from 13 various organizations of welfare in H ong Kong. There were different genders involved, 10 female and 5 male, with an average age between 30-39 years old; only 3 of the participants were in their twenties and 1 was in their forties. On average they had about 7 years’ experience as school social workers, while most of sample had a Master’s degrees (To, 2006). With respect to data collection, during the period of March to June 2005, To’s research (2006) was carried out and the method for data collection was one-to-one semi-structured interviews. Each interview was divided into parts and each part was 1.5 hour. In To’s research the first part of the interview targeted the micro- and meso-sphere services of school social work, meanwhile the second part of the interview targeted the macro-sphere. Furthermore there were some questions about participant’s own stories and their services which were offered in their daily practices. However, in Garrett’s study the quantitative research was undertaken in February of 2009 using Survey Monkey, which is one of the most common websites used for creating surveys. The questionnaire consisted 25 short-answer questions that focused on â€Å"the types of records kept, what was included, decision-making practices, use of the records, challenges, storage, disposal of closed recor ds, access to records, and district policies† (Garrett, 2012). However, the research had one qualitative question which was an open question that focused on the most challenging aspect of keeping records (Garrett, 2012). In the case of data analysis of Garrett’s research (2012), all 25 quantitative questions were analysed after downloaded into MINITAB 15. On the other hand, in the case of the qualitative question, this was analysed after being transcribed into word processing documents where it was defined and themes were â€Å"coded, counted and summarized† (Garrett, 2012). In spite of To’s Hong Kong’s research, the researcher processed the data analysis, step-by-step after transcribing the narratives. At the beginning of this process, To read the transcripts twice to find â€Å"meaningful units†, and then converted these units to codes and began an improvement level of data analysis. Next, To found that various stages of meaning were produced and arranged these as sub-themes. Finally, the researched sorted out similar sub-themes to the main themes of his study. Relevant with the findings of To’s research, it was mentioned that together, the narratives showed a comprehensive understanding of the multidimensional empowering practices of social workers in schools. To believed that these results would help other practitioners to deal with issues of empowerment. However, in Garrett’s study the more significant findings are that more than half of the participants could not successfully record assessment information and more than 75% of participants could not make decisions about closing a case. Therefore, the results of Garrett’s study should be organized with caution because there was a small size of respondents in relation to all the members of the SSWAA. In conclusion, this essay has tried to compare two social research articles which had similar topics but completely different philosophical, ethical and methodological perspectives. One of these studies used a quantitative research approach and the other a qualitative. Each study was they carried out in different places, America and China respectively, and in different period times. Garrett’s 2012 article focuses on the positivism paradigm, which tried to find out about the knowledge gap about practices of record keeping by school social workers. The data in Garrett’s study was collected using Survey Monkey, and the numerical data was analysed. To’s 2006 research was based on a different reality and tried to investigate the role of school social workers in influence youth development and encouraging students to volunteer. The study used a semi-structured interview to collect data. The results showed that they had a live role in achieving empowerment. It can be s een, therefore, that it is significant for all social researchers to concern their philosophical, ethical and methodological positions when undertaking research. References Blaikie, N. (1993) Approaches to social enquiry polity press, Cambridge uk. Buchanan, A. & Hvizdak, E. (2009) â€Å"Online survey tools: ethical and methodological concerns of human research ethics committees†, in Journal of empirical research on human research ethics: an international journal, 4: 37-48. Chia, R. (2002) â€Å"The production of management knowledge: philosophical underpinnings of research design†, in Essential skills for management research, sage, London: 1-18. Eriksson, P. & Kovalainen, A. (2008) Qualitative methods in business research, Sage. Flowers, P. (2009) â€Å"Research philosophies–importance and relevance† in Economic record, 3. Garrett, K. (2012) â€Å"Managing school social work records†, in Children & schools, 34: 239-248. Hatch, M. J. & Cunliffe, A. (2006) Organization theory, Oxford university press: Buckingham. May, T. (1997) Social research: issues, methods and process, Open university press: Buckingham. May, T. (2011) Social research: issues, methods and research, Mcgraw-Hill International. Punch, K. F. (2005) Introduction to social research: quantitative and qualitative approaches, Sage. To, S. M. (2006), â€Å"Empowering school social work practices for positive youth development: hong kong experience†, in Adolescence, 42: 555-567.

Hungergames Essay - 1058 Words

Monologue model Year 11 Katniss Everdeen volunteering in Prim’s place as tribute and deciding to fight against the injustice of the Games Katniss enters slowly, stunned, and then as the realisation of the words set in, she races towards the front of the stage to face the panel. And the girl tribute for District 12 is †¦ Primrose Everdeen! Not Prim! Not my little duck! There must be some mistake! This can’t be happening! Stop! I volunteer! I volunteer as tribute in her place! I am Katniss and I wish to be Tribute for District 12. Don’t take Primrose! Katniss takes a minute to compose herself before continuing. I promise I will do whatever I can to bring victory to this District and that I will be a true and brave Tribute if you†¦show more content†¦I could never let her have to confront the degradation or torment of weeks of competition – she would not last a second. The other tributes would see her as a frightened deer – easy prey – and crush her like a bug. Pacing up and down and stopping every now and again to face the audience and look at them with conviction. Me on the other hand? At least I can hunt and I am pretty good with a bow. I am a stronger person much more capable of looking after myself and using my wits to protect me than Prim will ever be. She is a baby! It astounds me how the Capitol can continue to hold these barbaric games. They have already taken our livelihoods and our freedom – what good could possibly come of the senseless slaughter of innocent children apart from the punishment for an uprising that happened so long ago, it is not in my memory. Why must the children be put to death? Moves to centre stage and sits The anguish I am feeling is rising up in my chest, threatening to flood over me and cause more misery and hopelessness than I am already experiencing. But I am stronger than that! Stands again and moves stage left I will overcome this sense of utter desolation and take on the challenge of sticking to the Capitol in any way I can. Being led into this room reminds me of what prison must be like for those who betray the Capitol and it hardens my resolve. I am determined more than ever to fight for my freedom and the freedom of all children of Panem. We are not lambs

Sample Standard Deviation Example Problem

This is a simple example of how to calculate sample variance and sample standard deviation. First, lets review the steps for calculating the sample standard deviation: Calculate the mean (simple average of the numbers).For each number: subtract the mean. Square the result.Add up all of the squared results.Divide this sum by one less than the number of data points (N - 1). This gives you the sample variance.Take the square root of this value to obtain the sample standard deviation. Example Problem You grow 20 crystals from a solution and measure the length of each crystal in millimeters. Here is your data: 9, 2, 5, 4, 12, 7, 8, 11, 9, 3, 7, 4, 12, 5, 4, 10, 9, 6, 9, 4 Calculate the sample standard deviation of the length of the crystals. Calculate the mean of the data. Add up all the numbers and divide by the total number of data points.(925412781193741254109694) / 20 140/20 7Subtract the mean from each data point (or the other way around, if you prefer... you will be squaring this number, so it does not matter if it is positive or negative).(9 - 7)2 (2)2 4(2 - 7)2 (-5)2 25(5 - 7)2 (-2)2 4(4 - 7)2 (-3)2 9(12 - 7)2 (5)2 25(7 - 7)2 (0)2 0(8 - 7)2 (1)2 1(11 - 7)2 (4)22 16(9 - 7)2 (2)2 4(3 - 7)2 (-4)22 16(7 - 7)2 (0)2 0(4 - 7)2 (-3)2 9(12 - 7)2 (5)2 25(5 - 7)2 (-2)2 4(4 - 7)2 (-3)2 9(10 - 7)2 (3)2 9(9 - 7)2 (2)2 4(6 - 7)2 (-1)2 1(9 - 7)2 (2)2 4(4 - 7)2 (-3)22 9Calculate the mean of the squared differences.(4254925011641609254994149) / 19 178/19 9.368This value is the sample variance. The sample variance is 9.368The population standard deviation is the square root of the variance. Use a calculator to obtain this number.(9.368)1/2 3.061The population standard deviation is 3.061 Compare this with the variance and population standard deviation for the same data.

Essay about Greek Politics - 5547 Words

Greek Politics At the foundation of the widely differing systems devised by democratic peoples, there is one essential conviction, expressed in the word democracy itself: that power should be in the hands of the people. Although democracy today has been slightly inefficient in this idea, with the wealthy, elite class challenging this right, â€Å"it nevertheless claims for itself a fundamental validity that no other kind of society shares†¦.† To completely understand the structure of democracy, one must return to the roots of the practice itself, and examine the origins in ancient Greece, the expansion in the Roman Empire, and how these practices combined make what we recognize as today’s democratic government. Democracy†¦show more content†¦The polis encompassed a group of men deemed to be equal. In contrast to tribal or feudal societies, ancient Athens boasted no priestly class. The males who made up the citizen body participated in the face-to-face, directl y democratic politics of the city-state, not merely by voting but also by speaking in the assembly and by serving themselves through active and intimate interaction with others. The experience of being a member of a self-governing citizen body was a process of â€Å"individuation,† of reflection on the connection between social order and social demands and the aims of individuals. It prompted reflection about the means of reconciling the conflict between private and public avenues. Participation in the politics of democratic Greece was an extenuation of the menial status of the people. This held true because the polis expressed not merely the material interests of those who ruled and were ruled, but also their freedom and their nobility. The realization of one’s purposes within the polis demanded that one be an active citizen. 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Macbeth †Notes on Elements of the Gothic in the play Free Essays

* An Elizabethan audience would have been genuinely terrified by the events on stage as they believed that witches did exist, murder by witchcraft was made punishable in 1563 thus demonstrating that people during this era believed witches were real and had magical powers. * The theme of equivocation is used by Shakespeare to highlight the witch’s evil nature; they use words with double meanings to confuse and disorientate Macbeth’s thoughts and cause a conflict in his mind (between good and evil). * â€Å"the weird sisters† – whilst also meaning strange the word weird is derived from the old English ‘wyrd’ which means fate or destiny, fate is often characterised as 3 old women. We will write a custom essay sample on Macbeth – Notes on Elements of the Gothic in the play or any similar topic only for you Order Now * Transformation * Macbeth is promoted to Thane of Cawdor by King Duncan, the audience have yet to meet Macbeth when Duncan makes this decision thus an impression of Macbeth as an honourable man is formed. The significance of this promotion is that Macbeth goes through a transformation from a brave soldier to a higher ranking, and more noble, position. * Macbeth’s dramatic change in character is amplified in act 3 scene one as he attempts to annihilate Banquo, his close friend who he held in high respect at the start of the play. As the play progresses there is a steady breakdown of Macbeth’s identity, causing him to be â€Å"not himself† by the end. A blurring of fantasy and reality * The line between fantasy and reality becomes blurred; the pinnacle point of this is in act two scene two after Macbeth enters from the murder. His piece of mind has been shattered as he feels that he has â€Å"murdered sleep†, there is no escape from his evil deeds as he has now become trapped in a living nightmare. To Macbeth (who comes over almost trance-like) he is just as vulnerable awake as asleep and to sleep would be too difficult because his mind has become corrupt with evil thoughts. (Macbeth becomes slightly hysterical during this scene as he struggles to make sense of what is happening to him, this is also an aspect of disorder) * â€Å"Is this a dagger which I see before me† – Macbeth appears tormented by his violent actions, which induce his tragic fall, it is after the murder of the king that he slowly evolves into a mad man who feels out of control with his mental state, it is corrupted thoughts that lead him to become power obsessed and thus a murderous, villainous man, his many delusions add to mounting suspense. (This also has links to transformation – transformation of the mind) Significant use of setting * Act one scene one opens with â€Å"Thunder and lightning† suggesting that the witches, who have gathered to talk about Macbeth, are somewhere outside. * The play is introduced as dark and dangerous, evil is introduced through the stormy weather that symbolises the disorder to come. * In act two scene four Ross and an old man talk about the stormy night, symbolising disruption in the kingdom, there is definite mystery as the location of the conversation is unclear, conversation takes place somewhere â€Å"outside the castle†. * â€Å"A camp near the battlefield† is the setting in act one scene two; a battlefield is a place where many people die, later in the play Macbeth becomes a murderer killing several people for un-just reasons. The king discusses the bravery shown by Macbeth and decides to reward him with the title Thane of Cawdor, he is being rewarded for killing here which could be a slight element of foreshadowing of his ability to kill for his own ends (merciless man). How to cite Macbeth – Notes on Elements of the Gothic in the play, Papers

Strategic Planning Netflixs Current Generic Strategy

Question: Discuss about theStrategic Planning for Netflixs Current Generic Strategy. Answer: Introduction Strategic planning is the process that is systematic in envisioning a desired future and converting this vision into widely outlined goals or objectives and a series of steps meant to accomplish them (Doyle, 2011). It involves decision making in allocating its available resources to pursue their set strategy (Simerson, 2011). This paper will focus on identifying Netflix's current strategy and spot the current approach zone of Netflix and Sky TV and explain the reasons for the choice using a strategy clock. It will also compare and contrast the two rivals' strategies and elucidate the various methods in which there can be more along the strategy clock to gain a competitive advantage over each other. Netflixs Current Generic Strategy The major generic business strategy used by the firm is low cost or simply the overall cost leadership. The company provides its services at a price that is less than what any of the rivalries can offer at that moment. It is important to note that Netflix joined the market with the objective aimed at providing services at the lowest cost possible and enhanced efficiency. The company services are regarded as unique and innovative in the marketplace. They include enabled download of movies by consumers directly at home which eradicates any wait time at all and the creation of the market that suit the customers' needs. Illustration of the Current Strategy Zone of Netflix And Sky TV Using Bowmans Strategy Clock Strategy clock refers to a model that is used in marketing to analyze and evaluate the competitive state of a company by comparing the efforts given by competitors (Twyford, 2012). Bowman's strategy clock is in a better position to illustrate the approach zone of the two firms because it provides a comprehensive diagrammatic representation of the various strategic options used by business to navigate the customer value map (Thomas, 2009). Netflix Strategies New content acquisition (6): it is expected to raise its spending on the content acquisition and to invest in real estate to build their studios. Technology advancement (5): the company is strengthening its tech infrastructure to allow for massive streaming. Data analytics (7): the data is used to create predictability into a similar content arrangement. It is done based on the final pricing of timeframe and exclusivity of the content which is also determined. Line extensions (8): Netflix is partnering with global companies especially hotels to provide high-speed content free from interruptions on hotel televisions. Differentiation (4): its services are perceived to be unique and innovative because of its frequent upgrading of the store and online rental services among others. Overall leadership cost (1): they provide their services at a relatively lower price compared to their competitors (Jacobsen, 2009). Large entry barriers (3): Netflix has introduced shipping facilities to enable them to reach the customers in just one business day. Sky TV Strategies High content (2): have invested in delivering the best variety of content across the portfolio of services. Market leading innovation (3): they harness modern technology for the purpose of offering consumers the best viewing experience regardless of their location. A customer focus (5): Sky TV are led by consumers on what they require by use of expertise in service delivery. Driving efficiency (1): focuses on operating efficiencies thus consistently lowering costs. Scaling nearby businesses (6): aims at opportunities in other sectors to grow revenue. Selling more to customers (4): aims at expanding the variety of services and products to promote sales Increasing pay TV penetration (8): they use the headroom for pay for growth to satisfy customer needs. Investing for the long term (7): helps to create a business which is long-lasting. Comparison of Netflix and Sky TV Strategies Both the two firms have used the strategies which focus on customer needs in ensuring that they are adequately addressed. For instance, Sky TV use their expertise in service delivery. On the other hand, Netflix uses data analytics to determine the most desirable content for customers. They also engage in investments to increase their capital base. The Sky TV is investing in long-term projects to establish strong businesses while Netflix is working on developing its studios. Driving efficiency and overall leadership cost compare as well. The Sky TV aims at consistently reducing costs to improve customers welfare. Netflix uses the strategy of low costs to offer services at relatively low prices than its competitors (Ogbonna, 2006) Sky TV strategy of markets leading innovation compares to Netflix's technological advancement plan. They aim at enhancing the viewing experience and massive streaming for customers. The Contrast of the Strategies Netflix uses significant entry barriers by introducing shipping facilities for the purpose of attending to customers conveniently in a single day. On the other hand, Sky TV uses growing pay TV penetration to ensure maximum access by clients in a day using a combination of cable and satellites. Netflix is focusing on the production of differentiation by providing unique products and services while Sky TV strategy of selling to more customers aims at increasing sales to their current portfolio of clients. How the Two Firms Can Gain Competitive Advantage over Each Other Either of the company may choose to move to the west by reducing price levels thus placing its products in a high position because it is above the old value (Roosa, 2016) Moving North by increasing customer value perceptions through more efficient market signaling and communication (Steiner, 2014) Moving North West also increases value and lowers price hence the only move that guarantees significant market share. Bibliography Doyle, C. (2011). A dictionary of marketing. New York: Oxford University Press. Jacobsen, M.-L. (2009). The art of retail buying: An insider's guide to the best practices of the industry. Singapore: John Wiley Sons. Ogbonna, E. (2006). Strategic Direction. Iniating strategic planning, 22(5). Roosa, S. (2016). Strategic Planning For Energy And The Environment. From the Editor: Strategic Planning, 5-7. Simerson, B. (2011). Strategic planning: A practical guide to strategy formulation and execution. Santa Barbara, Calif: Praeger. Simerson, B. (2011). Strategic planning: A practical guide to strategy formulation and execution. Santa Barbara, Calif: Praeger. Steiner, G. (2014). Strategic Planning. Free Pree. Twyford, L. (2012). Strategic planning (1 ed.). Adelaide: Law Society of South Australia.